DALLAS—Since taking on the role of marketing manager for Faith In Texas in November 2023 through my personal LLC, AminiMedia, the past year has been one of growth, innovation, and impact. The nonprofit, a nonpartisan, multiracial, and multifaith organization focused on social justice, community leadership education, bail funds, and mental health rehabilitation, has undergone a significant digital transformation aimed at expanding its reach and engagement.
A Comprehensive Digital Redesign
One of the organization’s most significant milestones was the full redesign of its website, completed in March 2024. Recognizing that the previous site was not optimized for modern user expectations, I spearheaded an overhaul to create a more engaging and accessible digital experience.
The redesigned site introduced interactive landing pages, providing clear navigation for visitors exploring Faith In Texas’ initiatives, programs, and resources. Custom blogs became a key storytelling tool, highlighting individuals impacted by community leadership programs and the organization’s bail fund efforts. The redesign extended beyond the website to Faith In Texas’ social media platforms—Instagram, YouTube, and Facebook—which underwent a strategic transformation in both content and engagement.
By integrating dynamic visuals such as infographics and short-form videos, the organization established a cohesive digital presence that better reflected its mission. The results were measurable: website traffic increased significantly, and social media followings grew by 25% across platforms in the months following the redesign.
Harnessing the Power of Storytelling
Beyond the website revamp, I have led the creation of a steady stream of content to keep supporters informed and engaged. Each week, I produce videos, graphics, and newsletters covering the organization’s advocacy work, personal impact stories, and calls to action.
Weekly newsletters have served as a direct line of communication with supporters, fostering deeper connections. Meanwhile, video content has become a powerful tool in humanizing Faith In Texas’ mission—highlighting community leaders, showcasing events, and illustrating the real-world effects of social justice efforts. Through a combination of visual storytelling and data-driven strategy, the organization has strengthened its ability to mobilize supporters and increase awareness of key issues, including criminal justice reform and racial equity.
Collaboration and Innovation in Advocacy
Marketing for a nonprofit like Faith In Texas requires not only creativity but also a deep understanding of the communities it serves. Collaboration has been at the core of every initiative, working with faith leaders, volunteers, and community members to ensure messaging resonates with diverse audiences.
This year, several campaigns centered on mental health rehabilitation, bringing attention to the unique challenges faced by marginalized individuals while creating opportunities for engagement and support. Additionally, the integration of educational initiatives into marketing strategies—through interactive webinars, social media campaigns, and downloadable resources—has broadened the reach of the organization’s community leadership education programs. This approach has not only driven event attendance but also sparked meaningful conversations around social justice and equity.
Looking Ahead
As Faith In Texas continues its mission to build a more just and equitable society, digital marketing will remain a critical tool in expanding its impact. The strides made over the past year—strengthening community engagement, increasing digital reach, and amplifying voices in need—reflect the power of strategic storytelling in advancing social change.
While much has been accomplished, there is still more work to be done. Looking ahead, the focus will be on further innovation in digital engagement, deepening connections with the community, and continuing to use marketing as a catalyst for transformation.
Faith In Texas is more than a nonprofit—it is a movement rooted in faith and action. It has been an honor to contribute to this mission, and I look forward to the continued evolution of its digital presence and community impact.
